Friday, April 17, 2009

Going Global

All this talk of globalization makes me happy. It means the world is getting smaller. Border lines are being wiped out. Cities are getting connected. The world is coming to India and India is taking off to the world.

Speaking of the Indian phenomenon, in the recent past we have achieved quite a bit in terms of our exports/ in-house facilities reaching international shores. The BPO industry, the music industry, even our movies and people are constantly moving abroad.

But the one area that I feel deserves a noteworthy mention is our automobile industry. In the past few decades, we have seen a quantum leap in terms of quality and quantity of produced machinery. Gone are the days when only cars from Germany and Japan were considered as the best in class. Today, India has put its wheels into motion and have set high standards in this very competitive space. From the merger of Tata and the prestigious Ford company, to witnessing the arrivals of brands like Porsche and Audi, the Indian automotive industry is turning a new leaf over. One Indian company that has been ruling the roost though is Maruti. From completing 25 years of driving the nation last year to consistently producing efficient and state-of-the-art cars, Maruti has gone from strength to strength and put India on the global map. They are now set to launch their sixth global car next month by the name of Ritz. It is another feather in the illustrious cap of the company and one that is definitely worth watching out for. World, get ready, here we come!

1 comment:

  1. I thinks u r right this is the right and high time for India to go global in automobile and of of course Maruti is the best name to begin with as when we think of any car first name that come into our mind is Maruti only and as Maruti is launching a new car Ritz which is already there in overseas market by the name of spalsh i think it gonnu rock once again

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